The goal
Create a cultural movement around #SuperMonday.
Views in eight days
Create a cultural movement around #SuperMonday.
Meme led viral seeding across organic communities.
GoPuff is one of the best known names in instant delivery, built on getting people what they want in minutes. It is also a brand that is comfortable being funny, which is rarer than it sounds and makes it a natural fit for meme led work.
46 million views in eight days, 53% above the guaranteed reach, with 633,000 likes and 7,300 comments.
Earned media explosion.
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